BAILEYINTL.COM

Executive Marketing Dashboard

Bailey International · August 2026 performance review

August 2026
Prepared by Enova for Bailey International

Performance at a glance

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The high-level scorecard for August 2026. Sources: GA4 (sessions, key events), Tally (leads), Google Ads and Meta Ads (spend, leads). Every metric is compared to July, month over month, and to August 2025, year over year. This is the first month a true year-over-year comparison exists, because the site went live on Jul 2, 2025. August 2025 reference: 17,965 sessions, 2,902 organic, 5,547 paid, 24 leads. Conversion rate is form submissions divided by sessions (159 of 17,441, or 0.91%), the same basis July’s deck used, not the GA4 key-event rate of 0.98%. Organic means Organic Search; Paid means Paid Search plus Paid Social plus Paid Other. Leads are Tally form submissions only this month, so 159 is a floor, and the whole leads series was restated onto that basis, so it does not line up with the leads line published in July. Meta’s 375 platform leads are tracked separately and are not blended into the Leads KPI.
Total sessionsGA4
17,441 Aug 1-31, 2026
vs Aug 2025▼ 2.9%
vs prev month▼ 35.3%
Jul 2026 26,968
Aug 2025 17,965
Organic sessionsGA4
4,700 Aug 1-31, 2026
vs Aug 2025▲ 62.0%
vs prev month▼ 5.2%
Jul 2026 4,960
Aug 2025 2,902
Paid sessionsGA4
2,361 Aug 1-31, 2026
vs Aug 2025▼ 57.4%
vs prev month▼ 23.5%
Jul 2026 3,087
Aug 2025 5,547
Conversion rateGA4 + CRM
0.91% Aug 1-31, 2026
vs Aug 2025▲ 582.4%
vs prev month▲ 131.9%
Jul 2026 0.39% (106 ÷ 26,968)
Aug 2025 0.13% (24 ÷ 17,965)
159 ÷ 17,441 sessionsi
Leads ÷ sessions, the same basis July’s deck used, so both sides of every comparison are like-for-like. Not the GA4 key-event rate (0.98%), which reads higher. Leads are Tally-only this month, so this rate is a floor.
LeadsTally
159 Aug 1-31, 2026
vs Aug 2025▲ 562.5%
vs prev month▲ 50.0%
Jul 2026 106
Aug 2025 24
Tally only · +375 Meta leads off-sitei
Bailey’s source of truth is Tally + HubSpot combined. July was 115 (106 Tally + 9 HubSpot). August’s HubSpot export was not provided, so 159 is Tally only and should be read as a floor, not the final number. The whole leads series on this deck is Tally-only so the trend stays like-for-like.
Google Ads Google Ads
Δ vs prev month (MoM)
$5.5KSpend▲ 9%
57Conversions▲ 16%
$96Cost / lead▼ 6%
Aug 1-31, 2026
July 2026prev month
Spend $5,023.40
Conversions 49
Cost / lead $102.52
Cost / click $1.74
Meta Ads Meta
Δ vs prev month (MoM)
$1.9KSpend▲ 85%
375Leads▲ 56%
$4.95Cost / lead▲ 19%
Aug 1-31, 2026i
Partial prior month: July was 17 days (Meta launched Jul 15) against August’s 31, so the spend and leads deltas are not like-for-like. Per day: spend $58.84 → $59.84 (+1.7%), leads 14.1 → 12.1 (-14.3%). Cost per lead is a rate, so its +19% ($4.17 → $4.95) is directly comparable. See the Meta Ads slide for the full breakdown.
Jul 15-31, 202617 days
Spend $1,000.24
Leads 240
Cost / lead $4.17
Cost / click $0.63
Per day: $58.84 · 14.1 leads, vs $59.84 · 12.1 in Aug
Sessions & leads since launch▼ 35% MoM sessions
Total sessionsLeads (Tally)
August: the best lead month since launch, on 35% less traffic.
1 · Leads at a record159 form submissions, up 50% on July’s 106 and the highest of any month since launch, while sessions fell from 26,968 to 17,441. Leads and traffic moved in opposite directions.
2 · Conversion more than doubledConversion rate went 0.39% to 0.91%. July carried a one-off email blast of 12,236 low-intent sessions; strip it out and August’s mix is far higher intent. Bounce rate 48.7%, the best since launch.
3 · Organic is the engine4,700 sessions, down 5% on July but up 62% year over year, and organic key events nearly doubled from 17 to 32 even as paid sessions pulled back 24%.
4 · Meta is the cheap lead source375 leads at $4.95 each on $1,855 of spend in its first full month, against $95.98 per conversion on Google Ads.

Traffic Acquisition

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Every channel bringing visitors to the site, ranked by volume and scored on behaviour. The verdict tells you what to scale (Top), where the opportunity is (Optimize), and what needs a look (Fix / Emerging). MoM% compares each channel with July.

The email blast ended, and what’s left converts far better.

Sessions by channelAugust
ChannelSessionsLeadsLead rateBounceVerdict
Top scale it Optimize volume, weak conversion Fix tracking / quality issue Emerging small but rising Minor too small to score

Note on leads: the Leads / Lead-rate figures in this table are GA4 key events. Use them as a directional trend, not exact counts. Form submissions are the source of truth for actual leads (159 Tally in August). MoM% compares with July 2026.

Organic Search

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Organic is Bailey’s steadiest compounding channel. This slide covers the traffic trend and the ranking picture; the next slide breaks down which keywords gained and lost rank during August.
Organic sessions GA4 4,700 Aug 1-31, 2026 ▲ 62% vs Aug 2025 Aug 2025: 2,902
Organic key events GA4 32 Aug 1-31, 2026 n/a vs Aug 2025 Aug 2025 recorded 0 key events; GA4 tracking was fixed Sep 18, 2025
Keywords in top 3 Ahrefs 48 as at Sep 1, 2026 of 165 ranking 511 est. organic visits/mo (Ahrefs model)
Declining Ahrefs 24 Aug 1 → Sep 1, 2026 ▼ vs 15 improving 24 newly ranking · 77 unchanged
Organic sessions▲ 62% vs Aug 2025
Source: GA4. Organic Search sessions, Aug 2025 to Aug 2026.
Organic bounce rate▲ 0.7pp
Source: GA4. Bounce edged up to 40.5% (from 39.8% in July), effectively flat.
▲ Up Organic key events 17 to 32 on 5% less traffic. Sessions +62% year over year. Organic is worth more per visit than it was. Watch Three position-1 informational terms slipped: hydraulic motor 1 to 32 (2.3K vol), hydraulic system 1 to 5 (2.4K), what is a hydraulic system 1 to 4. Watch Branded bailey hydraulics 2 to 4 (1.9K vol), the highest-volume brand term. Act The three informational losses sit on two blog URLs. Refresh them to re-earn the snippets and confirm nothing changed on the blog templates in early August. Commercial pages were not affected.

Source: GA4 (sessions, key events) · Ahrefs organic keywords, baileyintl.com (US, incl. subdomains), positions 1 Aug → 1 Sep 2026, pulled live for this report. Counts cover the 140 keywords ranking in the top 50. Ahrefs’ 511 est. monthly organic visits is a model estimate and is not comparable with GA4’s 4,700 measured organic sessions.

Organic Keywords

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Where we gained and lost rank in Google during August, split by branded (people searching “Bailey”) vs non-branded (product and how-to searches that bring new demand). Non-branded wins grow the audience; branded terms show brand health.

Gaining vs losing rank, 1 Aug → 1 Sep 2026 · branded vs non-branded.

Non-brandednew demand
Brandedbrand health

Source: Ahrefs organic keywords · baileyintl.com (US, incl. subdomains) · positions 1 Aug → 1 Sep 2026, filtered to the top 50 and to main positions · branded = brand-intent terms per Ahrefs. Live pull for this report, not reused from a prior window. Volume shown is Ahrefs’ monthly US estimate; terms marked 0/mo rank but carry no measurable volume.

Google Ads

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Google Ads performance for August. “Conversions” here are Google-Ads-attributed and differ from site leads (Tally, 159) and GA4 key events (171); CPL = ad spend ÷ ad conversions, CPC = spend ÷ clicks.
Ad spend Google Ads $5,471 Aug 1-31, 2026 ▲ 9% vs prev month Jul $5,023
Conversions Google Ads 57 Aug 1-31, 2026 ▲ 16% vs prev month Jul 49 · ad-attributed
Cost per lead Google Ads $96 Aug 1-31, 2026 ▼ 6% vs prev month Jul $103 · lower = better
Cost per click Google Ads $2.85 Aug 1-31, 2026 ▲ 64% vs prev month Jul $1.74 · lower = better
Daily spend & clicksAug 1-31
Daily spendDaily clicks
Second series is clicks, not conversions; August’s time-series export omitted the Conversions column.
Campaign performanceAugust
CampaignCostConvCPLCPC
Google Ads · Aug 1-31, 2026. Worktrucks and Competitors stayed paused with no spend.

Source: Google Ads campaign report and daily time series, Aug 1-31, 2026. Conversions are ad-attributed (distinct from site leads); CPL = spend ÷ conversions; CPC = spend ÷ clicks. Two gaps this month: the daily export omitted the Conversions column, so the daily chart plots clicks; and the Ads Keywords slide is not included because the search keyword report was exported with a keyword filter applied: all 43 rows are “hydraulic cylinder manufacturers” variants covering $29 of $5,471 in spend. A re-export without the filter restores that slide.

Meta Ads

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Paid social, Meta (Facebook/Instagram) lead-gen campaign performance for August, its first full calendar month of tracking (campaign launched Jul 15, 2026). “Leads” here are Meta’s on-platform “leadgen.other” action, ad-attributed, and distinct from site Leads (Tally, 159; HubSpot not supplied), GA4 key events (171), and Google Ads conversions (57). CPL = spend ÷ leads, CPC = spend ÷ link clicks.
Ad spend Meta Ads $1,855 Aug 1-31, 2026 ▲ 85% vs Jul 15-31 31 days, vs 17 in July, see note
Leads Meta Ads 375 Aug 1-31, 2026 ▲ 56% vs Jul 15-31 Meta-attributed (leadgen.other); 346 in the CRM export as of Sep 8
Cost per lead Meta Ads $4.95 Aug 1-31, 2026 ▲ 19% vs Jul 15-31 vs Google Ads $95.98 CPL
Cost per click Meta Ads $0.91 Aug 1-31, 2026 ▲ 44% vs Jul 15-31 vs Google Ads $2.85 CPC
Daily spend & leadsAug 1-31
Daily spendDaily leads
Campaign performanceAug 2026
CampaignCostLeadsCPLCPC
Meta Ads · Aug 1-31, 2026.

Source: Meta Ads campaign export (campaign-level totals + daily-by-campaign breakdown), Aug 1-31, 2026. CPL = spend ÷ leads; CPC = spend ÷ link clicks; leads = Meta’s “leadgen.other” action, ad-attributed and distinct from site Leads, GA4 key events, and Google Ads conversions. No per-creative (ad-level) spend export was supplied this month, so no creative-level cost or CPL is available.

Conversion Funnel

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Site-wide GA4 funnel for August: Session start → View form → Generate lead. With July’s low-intent email traffic gone, the share of sessions reaching a form nearly doubled. Beside it: where those sessions landed.
Session start → View form → Generate leadGA4
Source: GA4 funnel exploration, August 2026. Big % = share of Session start. Overall session→lead 0.94% (July 0.48%).
Top pages by key eventsAugust
PageSess.Key ev.Bounce
Source: GA4. Ranked by key events; (not set) excluded.
August 2026
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